Interesting Statistics on Social Media Marketing

Author and WebProNews Blog Partner Michael Stelzner, has put together an interesting report based on a survey of 900 marketers. The report looks at the state of social media marketing. Interesting stats from the report include:

- 88% indicated they were employing social media for marketing purposes

- 72% have only been using social media marketing for a few months

- 64% of marketers are using social media for 5 hours or more each week

- 39% are using it for 10 hours a week

- 81% say the number-one benefit is generating exposure, followed by increasing traffic and building new business relationships

- Over half saw a rise in search engine rankings

Marketers and business owners still have a lot of questions about social media marketing. The report looks at the top ten questions they have:

1. What are the best tactics to use?

2. How do I measure the effectiveness of social media?

3. Where do I start?

4. How do I manage the social balance?

5. What are the best sites and tools out there?

6. How do I make the most of my available time?

7. How do I find and focus my efforts on my target audience?

8. How do I convert my social media marketing efforts into tangible results?

9. How do I cohesively tie different social media efforts together?

10. Does social media marketing work, and if so, how effective is it?

The medium is still in its youth, yet continues to evolve rapidly. Some questions don't have any concrete answers, and are perhaps best answered by the marketers/business owners themselves. Not every business is going to find success through social media marketing in the same manner. That's one of the greatest appeals of the medium though. There are so many possibilities.

You can see Stelzner's full report as well as a video narrated by Stelzner himself here.